Balancing Act is a Content Creation and Celebrity Activation Agency for Brands.
Our campaign for Puma India was nominated for TWO CANNES GOLD AWARDS Brand Endorsement / Partnership for Artist Breakthrough for the Puma campaign Suede Gully in 2018.
Creating original content for brands and using influencers and celebrities effectively to convey brand stories and messaging, Balancing Act works with Colgate, Nivea, Asian Paints, Nykaa, Tourism New Zealand, Reebok, Vodafone Idea to among several other brands.
Founded in 2003 as a Theatre Production House, Balancing Act produced both nationally renowned and Internationally renowned plays, always with a strong social focus. Balancing Act produced the multi award winning ,'A Personal War- Stories of the Mumbai Terror Attacks,' and premiered it in four continents winning multiple accolades in each continent all while raising funds for the Mumbai Police Commissioners Office.
In 2007, Balancing Act started creating Television and Digital content for Brands, by 2010 we had created over 100 hours of branded content.
Balancing Act has also been awarded the Most Promising and Innovative Digital Content Company of 2019.
Divya Palat, our founder has been recognised as one of the top 40 under 40 entrepreneurs by Conde Nast India as well as the Indian Achievers Club. She has also been awarded the Enterprising Women of the Year 2020 by Enterprising Women Magazine.
Through the Balancing Act Trust, Divya and Aditya create films pro bono for NGO’s to help them spread the work that they are doing.
Aditya and Divya have been working together since 1997 and have founded their company with passion and focus and that is something they consistently deliver to clients!
When they're not working together, they're busy playing with Magic- their pet cocker spaniel, who by the way also comes to work!